Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.Volker Hinkel (born June 21, 1965 in Calw) is a German guitarist and pianist.Before 1991, when he founded Fool''s Garden with Peter Freudenthaler, he played in Central Heads, Passion and Magazine. He''s moreover a big admirer of The Beatles and Oasis. During 1993 Volker also realized his first solo project. The album, titled "In The Wake of Thunder", has been published in 1994. Also Ralf Wochele and Thomas Mangold, old members of Fool''s Garden, participated to it. In 2000 Volker produced the song "Under My Wing" by Brainstorm, the album "Hope Garden" by Cae Gauntt and "Sister Moon" by Mira Kay. He also appeared as guest star on the albums "Sensor" (2003) and "Relocated" (2006) by Camouflage. His second solo album, "Not A Life-Saving Device", was released in August 2005. It was produced together with Dirk Blümlein and Claus Müller, both current members of Fools Garden.
High Quality Content by WIKIPEDIA articles! Sacred Spirit is a musical project by Claus Zundel, Ralf Hamm and Markus Staab. The music is of electronic, new age, world, ambient, house, jazz and blues genres. Sacred Spirit's total worldwide album sales estimated to be over 15 million copies. For each album sold, a donation was made to the Native American Rights Fund, the non-profit American Indian organization devoting all its time to restoring the legal rights of the native American people. The first album - Chants and Dances of the Native Americans was released in 1994. The album was nominated for best New Age album Grammy award.
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media. The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.
Can open society survive? Is Europe disintegrating? How to overcome the economic crisis? Will Europeans feel secure again?Counter Revolution is a bold attempt to make sense of the extraordinary events taking place in Europe today. It examines the counter-revolution developing in Europe, exploring its roots and implications.The book takes the form of a series of heartfelt letters to the late European guru Ralf Dahrendorf. Several months after the fall of the Berlin Wall, Dahrendorf wrote a book fashioned on Edmund Burke's Reflections on the Revolution in France. Like Burke, he chose to put his analysis in the form of a letter, reflecting on the implications of the turbulent period around 1989. Thirty years' later, and faced with an equally turbulent period, Jan Zielonka asks: what next?This is not a book on populism, however: it is a book about liberalism. Populism has become a favourite topic within liberal circles and few have exposed populist deceptions and dangers better than liberal writers. Yet, liberals have shown themselves better at finger-pointing than at self-reflection. This book addresses the imbalance, it is a self-critical book by a life-time liberal.Counter-Revolution suggests that Europe and its liberal project need to be reinvented and recreated. There is no simple way back. Emmanuel Macron and Angela Merkel will not produce wonders. Europe failed to adjust to enormous geopolitical, economic, and technological changes that swept the continent over the past three decades. European models of democracy, capitalism, and integration are not in sync with new complex networks of cities, bankers, terrorists, or migrants. Liberal valuesthat made Europe thrive for many decades have been betrayed. The escalation of emotions, myths, and ordinary lies left little space for reason, deliberation, and conciliation. This book examines these different aspects, proposing a way out of the labyrinth.
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own 'plans for a marketing planning'. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: * How to overcome existing hurdles of marketing planning and marketing strategy. * How to set up a project for managing the marketing planning cycle. * How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. * How to make marketing accountable in terms of performance measurement. * How to implement an enhanced marketing planning in the organisation. * How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer's desk.
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Marketing is under immense pressure to perform: required to submitreports to management, judged by the sales department based onwhether it helps sales, scrutinized by financial controllingregarding how efficiently it uses budgets, and last but not least,under constant review by customers, markets and the public.Marketing faces more dilemmas and conflicts of interest than anyother part of a company. The reason for this lies in the lack of a plan for marketingplanning. This book not only identifies numerous examples of this problemas experienced by businesses, it also offers ways of solving theproblem. Ralf Strauss highlights a 7 phase process for marketingplanning, where the potential marketing can reach is demonstrated.Useful check lists included in this book allow the readers toreadily create their own 'plans for a marketingplanning'. With insights drawn from more than 150 case studies included inthe book, Marketing Planning by Design covers areassuch as: * How to overcome existing hurdles of marketing planning andmarketing strategy. * How to set up a project for managing the marketing planningcycle. * How to develop a really target group and content drivenmarketing planning, which is stepwise cascaded from a program,campaign down to a tactical level. * How to make marketing accountable in terms of performancemeasurement. * How to implement an enhanced marketing planning in theorganisation. * How to systematically integrate Web 2.0 into marketingplanning, or how to link marketing with modern IT. This highly practical book is destined to be a must-havereference work on any marketer's desk.
Without a governance structure, an organization runs the risk of conflicts and inconsistencies between the various means of achieving organizational goals, the processes and resources, causing costly inefficiencies that impact negatively on both smooth running and bottom line profitability. However, the frequency of projects failing to meet these corporate objectives has focused attention firmly on the process of project governance. In this book, Ralf MAller provides a well-researched framework to explain the different preferences organizations have in goal setting, along with the best-practices, roles and responsibilities related to governance tasks. This concise text is an important guide for project and programme managers, those managers concerned with corporate governance such as risk managers and internal auditors, project sponsors and project board members, as well as academics researching organizational and project performance. Project Governance is part of the Gower Fundamentals of Project Management Series. Practising professionals and project students will find in the fundamentals a definitive, shorthand guide to each of the main competencies associated with project management; a book that is authoritative, based on current research but immediately relevant and applicable.
Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.